We support businesses in all stagesof expanding into new markets.
No matter where you are in the process,we're here to help.
To ensure you land in the UK ready to go, we’ll think carefully about practicalities, cultural differences, and logistics before you make a move.
You're here! Time to get cracking and make the most of your time on the ground. We'll start with a strategy day to get everything ready to go.
Business is up and running. Now what? We'll continue to offer guidance to make sure you keep growing once the nuts and bolts are in place.
Throughout it all, we'll keep you connected to the people you need to know to run your business (and have drinks with when it's all said and done).
MUTE: A Global Front Room client success story
MUTE delivers highly efficient, low cost electric scooters to everyone from fleet owners to individual commuters -- they're very fun!
"From the very first meeting, Laura started delivering value; she organized a speaking opportunity at one of the London Tech Week events, she used her network effectively to raise awareness about the campaign, which resulted in very useful meetings and business relationships. Laura has a quality reach on both social media and business orientated professional networks.
I sincerely can’t recommend Laura enough and would use her again at the nearest foreseeable opportunity."
Natasha Terinova, UK Director of Operations, MUTE
Here's how we worked with Mute
- Connected MUTE with the Global Front Room community
- Raised brand awareness through targeted media campaigns
- Got MUTE profiled by a top tech journalist
- Placed Natasha on a panel during London Tech Week
- MUTE hosted a successful crowdfunding campaign, exceeding their goal by 30%
- MUTE signed deals with several delivery firms and are on their way to being a leader in their industry!
What people are saying about Global Front Room
Meet Laura:She'll be yourvirtual COO &business ambassadorin the UK.Laura hasall the connectionsthat can makethings happenfor your business.
Laura Mercurio is an experienced change agent with over 15 years' experience in the financial services sector, specialising in innovation programs and intra-preneurial transformations for multinational corporates.
Previously Laura was a Director as BlackRock as part of the Global COO team, where she integrated two of the largest and highest profile acquisitions in the asset management industry and witnessed first hand, the transition of BlackRock from a small organic growth model to one of the largest asset management firms in the world.
In 2016, Laura created Global Front Room with the aim of connecting and servicing small to medium enterprise (SME) communities across the Commonwealth. In particular, to encourage investment, assist in access to efficient technologies and provide practical support to businesses seeking to “plan, land, and expand” into European and Australian and New Zealand markets.
OUR LATEST ARTICLES
On the blog
The Future of Work: “Are students of today educating themselves into a life of unemployment?”
I recently got invited to a debate on the future of work. The topic for the debate was, “Are students of today educating themselves into a life of unemployment?” The panel composed of 4 guests, 2 for and 2 against the motion. We had academics,…
Think Global Act Local – What’s your Market Entry Plan?
Expanding a business into a new country can be a difficult task, particularly if you don’t plan accordingly. Many business owners and CEOs, looking to enter the UK market, believe that setting up the actual infrastructure is the most difficult part of the process. Not…
Challenges when setting up in the UK
The UK market is unlike businesses in Australia or New Zealand. Most business industries here have matured and there is stiff competition even when it comes to acquiring a small share of the market. Many of my client business managers find themselves lost when they…
It’s All Because Of the Sausage Sizzle
Remember how excited all of us were as Aussies when Bunning’s was coming to the UK? Everyone’s immediate thoughts had nothing to do with the hardware store itself but whether Bunning’s would implement the famous sausage sizzle at the front of its stores. The Aussie…
Post Brexit Uncertainty? We move forward
The UK government marked a decisive step in their Brexit negotiations a couple of weeks ago by agreeing to a 21-month transition period. It was decided that during that period, the UK would be able to negotiate, sign and ratify its own trade deals. The…
6 Benefits of an International COO On-The-Ground Before Entering a New Market
If you’re on the fence about hiring someone in a faraway land to help launch your business in a new market, that’s understandable. It’s a big leap to take, and you want to be sure you have the best people on your side of the…