Post Brexit Uncertainty? We move forward
The UK government marked a decisive step in their Brexit negotiations a couple of weeks ago by agreeing to a 21-month transition period. It was decided that during that period, the UK would be able to negotiate, sign and ratify its own trade deals. The…
This Is Why Your Event Sucks
Most of us spent a lot of our work (and out of work) hours attending events such as conferences, competitions, meet-ups and networking events. When an event goes well you are blessed with relevant speakers, thought-provoking presentations, tasty food and drink and some fantastic networking. But it’s when events go wrong that people are most vocal. Here’s some of the most common things people complain about during events and how to prevent them:
CakeDrop Disrupts the World of Workplace Birthday Celebrations
My interest was piqued when I came across CakeDrop, a company in London that offers an office cake delivery service. I spoke to founder Anna Ward. She explained that she left a career in marketing to devote herself to cake.
Business Networking Can Be Business Suicide
I attended a networking event earlier this year where there were a number of small businesses interacting with their mentors. It was a spring party in celebration of the business owner’s progress and to give thanks to the volunteer mentors who gave up their time…
Is it Time to Stop Wasting Your Money on Tech Conferences?
Barely a week passes in Europe without a conference, expo, trade show, summit or talk. There are more than a few people who like, professional Hackathon competitors, spend a good part of each calendar year, carry a souvenir tote bag and wearing a lanyard at a convention centre.
This Is Why the Media Ignores Your Emails
Dealing with the media is a necessary evil if you want to get yourself noticed. I’m a tech journalist and freelance writer. I talk to hundreds of SMEs, start-ups, fortune 500 companies, investors and industry experts every year. I receive thousands of press releases and invitations to events. Unfortunately I find that many businesses, especially those just starting out, make the same mistakes again and again. Here are the most common mistakes and how to avoid them:
Yes, You Need a Press Kit
Ok, so you’re a business with a product to sell and money to make. It’s inevitable that as you venture into new markets in new countries, there’s going to be a fair swag of marketing involved. As much as you’re keen to utilize social media, dealing with the press is to be expected, especially if you are launching a product, hosting an event or crowdfunding.